“Sometimes the solution doesn’t look like an ad and when I met with the team here, I found that people were incredibly smart and eager to cross-pollinate the knowledge and methodology for cracking great creative.”
Greg Bolton, creative director at Edelman Toronto, spoke to Strategy magazine on making the jump from advertising agency Leo Burnett to his new role at Edelman. Read the full article here.
So I’m just about over any of the nagging pains I gained from doing the Tough Mudder with nearly 25 of my Edelman colleagues a couple weeks ago. Almost. An odd, persistent strain in my upper arm stays with me – a subtle reminder that my body doesn’t rebound the way it did even a decade ago. But while the aches and pains have largely subsided, the positive memory of the Tough Mudder experience is with me as strong as it was crossing the finish line.