Edelman is the leading independent global PR firm. We’re pushing the boundaries of traditional PR, using the latest social media and digital tools to establish a new era of public engagement between organizations and their constituents. With offices in Montreal, Toronto, Calgary and Vancouver, and affiliates from coast to coast, Edelman Canada is helping to re-define 21st century communications for local and national clients across the country.

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Digital Digest #222: Laugh It Off

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up weekly. This edition of Digital Digest was edited by Rob Small, Kira Borys, Charlotte Macgregor, Kaylea Forde and Erin Collett.

For those who are shamelessly sobbing over last night’s episode of Grey’s Anatomy, we want to help dry your tears. This week’s roundup shows that a little humour can go a long way, especially when viewers don’t feel they are getting a product shoved in their face. From a webcam wedding to a PSA from PornHub (for real), let’s get your weekend started with a few giggles.    Read more »

April 24, 2015 by in Digital Digest, Our Ideas | 0 comments

Event Invite: Understanding Acquisition

Dave Fleet leads a group of panelists during last year’s event, discussing the rise of B2B social and how B2B companies can successfully embrace it.

Dave Fleet, Senior Vice President, Edelman Digital, leads a group of panelists during last year’s event, discussing the rise of B2B social.

Edelman Toronto and Dx3 Canada would like to invite you to look past outputs and understand how brand managers are measuring digital outcomes in the era of omni-channel marketing on Wednesday, May 20th. Join us as a group of leaders in their industry tackle the topic: Understanding Acquisition.

With marketers having to adapt to new technologies quicker than ever before, each digital expert will give us a snapshot of how they’re addressing the following:

  • Defining acquisition;
  • Challenging success metrics for digital amongst multiple channels and a non-linear marketing funnel;
  • Determining attribution; and,
  • Keeping up with it all.

Guests will walk away with some of the best practices and tools these experts use to stay relevant in the face of massive information.

The Details


When: Wednesday, May 20, 2015 | 6-8 p.m. (Doors open @ 5:45 p.m. Presentations begin at 6:30 p.m.)

Where: Edelman Toronto, 150 Bloor St. W. Suite 300

Please RSVP via Eventbrite

Note: Light snacks and refreshments will be served.

April 21, 2015 by in Our Ideas | 0 comments

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Alan VanderMolen
John Clinton, CEO, Edelman Canada
Lisa Kimmel, General Manager, Edelman Toronto
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Patti Schom-Moffatt - Chief Client Officer
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Jordan Doucette
Scott Evans
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