Edelman is the leading independent global PR firm. We’re pushing the boundaries of traditional PR, using the latest social media and digital tools to establish a new era of public engagement between organizations and their constituents. With offices in Montreal, Toronto, Calgary and Vancouver, and affiliates from coast to coast, Edelman Canada is helping to re-define 21st century communications for local and national clients across the country.

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Digital Digest #195: Straight Talk

Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Adam Weitner, Erin Collett, and Meghan Sharp.

We know that marketers are living in a time of declining attention spans so what’s a brand to do? This week, we take a look at how a few brands are elevating the conversation and connecting with consumers in ways that are intelligent, thoughtful and discerning.

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July 25, 2014 by in Digital Digest, Our Ideas | 0 comments

Reputation Nation

“Historically, communications was top-down; a very controlled CEO had key messages, and those messages were communicated downward. That’s no longer viable. Instead, credibility now happens as a result of a conversation that’s taking place from the bottom up. As a discipline, PR is very well positioned to help you do that.”

Lisa Kimmel, GM of Edelman Toronto, shares her viewpoint on the future of the PR industry, and how Edelman is leading the charge for change. Read the full article in Advantage Magazine.

July 21, 2014 by in External posts, Our Ideas | 0 comments

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our leadership

Alan VanderMolen
John Clinton, CEO, Edelman Canada
Paul Welsh - Chief Commercial Officer, Edelman Canada
Patti Schom-Moffatt - Chief Client Officer
Lisa Kimmel, General Manager, Edelman Toronto
Kim Peacock, General Manager, Edelman Canada West
Tristan Roy, National Digital Practice Leader
Bob Richardson Bio photo