Digital Digest: What Edelman Canada is reading in digital marketing, technology and strategy. Fresh links served up Fridays. This week’s edition of Digital Digest was edited by Adam Weitner, Erin Collett, and Meghan Sharp.
We know that marketers are living in a time of declining attention spans so what’s a brand to do? This week, we take a look at how a few brands are elevating the conversation and connecting with consumers in ways that are intelligent, thoughtful and discerning.
“Historically, communications was top-down; a very controlled CEO had key messages, and those messages were communicated downward. That’s no longer viable. Instead, credibility now happens as a result of a conversation that’s taking place from the bottom up. As a discipline, PR is very well positioned to help you do that.”
Lisa Kimmel, GM of Edelman Toronto, shares her viewpoint on the future of the PR industry, and how Edelman is leading the charge for change. Read the full article in Advantage Magazine.